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Research papers

How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?

Measuring the asymmetric impact of attributes on overall satisfaction is a research topic of growing interest. The objective of this paper is to compare the predictive validity of five methods. A two-step methodology is used.First, using the Delphi...

Catalogue: ESOMAR Conference on Marketing 2004
Authors: Daniel Ray, David Gotteland, Vanessa Casacci
October 10, 2004
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Citation

Ray, Gotteland and Casacci (2004a, October 10). How to measure the asymmetric relationship between attribute-level performance and overall satisfaction?. ANA - ESOMAR. Retrieved April 29, 2024, from


https://ana.esomar.org/documents/how-to-measure-the-asymmetric-relationship-between-attribute-level-performance-and-overall-satisfaction-